There are various product photography ideas that can increase sales of your business products. Did you know that a first impression can be created just by looking at an image for 50 milliseconds?
That fact is surprising. But it should be predictable because not everyone has time to pay attention to a product image for a long time.
This makes you have to create amazing photos for the product. There is no limit to what products must have great photos. All products must be promoted with good photos because they can support sales as well.
So what are some product photography ideas that you can sample? Here’s the explanation!
What Are Some Creative Product Photography Ideas To Increase Sales?
In total there are 11 best product photography ideas that can be your inspiration.
1. Macro Shots
Macro shots are one of the most familiar product photography ideas. The main purpose of using this photo style is to provide perfect and complete focus. Products are also more easily visible to the public.
2. Create Scene
If the photo has a canvas, then you need to create a scene to display the product perfectly. Of course the placement of the product in the scene is in accordance with its purpose. For example, a laptop on a desk or a book in the library. Use the bokeh effect to give a dramatic impression.
3. Freeze Frame Photography
There are some products that can use the freeze effect. The product of the easiest to use technique is the drink. The result is a photo that looks professional and can make a good and dramatic impression on potential customers.
4. Put Product in Background
What does putting a product in the background mean? As with idea number two, you can give examples of how the product is used in a separate environment. This idea raises the imagination according to the consumer’s perspective. In fact, they can be interested in buying because they see this product is suitable for use in everyday life.
5. Photos of All Product Variations
If your product has several variations, such as many color choices, don’t hesitate to immediately take a photo of everything in one frame. This method is important to do, especially if sold online. Consumers always want to see a lot of product photos so they are sure to buy it.
6. Use Products in Photos
Using products in photos can also be a brilliant idea. For example, mobile phone products. You can take photos of people listening to songs with the cellphone. Pretty easy, right?
7. Play Angle Photo
A common practice in product photography is to place the camera at the same height as the product. This is so that the final image is at eye level, which is generally considered the optimal and safe viewing angle.
However, if you want to be creative you can’t just choose the safe option. If you want to produce unique product photos, you must dare to explore different angles.
You can include several elements in the photo. From the bokeh effect, the product being used, to the person. The angle of the photo can be from the front, side, or even from above because it provides an interesting new perspective.
8. White Background
Using a white background has indeed become a standard in the world of product photography. However, there are still some things or details that are often missed even by a professional photographer.
The detail in question is the white background selector. It is not uncommon for photographers to use a white wall as a background for their product images.
This is certainly not a problem. However, you have to make sure that the white wall is clean from the slightest stain.
This is because these details can damage the composition and image quality of your product. Even smartphone cameras can detect and capture even the smallest details.
Therefore, to get a white background, you are strongly advised to use cloth. Besides being easy to clean, white cloth can be shaped as needed. Just make sure there are no visible creases when you use a white cloth as a background.
9. Use Smartphone Camera
It is very natural that people will rely on professional equipment when dealing with corporate matters.
However, in product photography, and photography as a whole, there’s nothing wrong with using a smartphone camera.
Today’s smartphone cameras already have advanced quality and features. You can find various options in smartphone camera settings to suit your needs.
Of course, a professional camera will produce images that will generally be of higher quality. However, to find unique ideas, there’s nothing wrong with using a smartphone camera to shoot product photos.
10. Use Reflection
Reflection is one of the most frequently used photo effects in product photos. Reflection, especially on a clean flat surface, is considered to give the impression of luxury and quality.
To get the reflection effect, you can use a flat surface, such as a glass table, or you can also add it after getting the desired result and do the editing with photo editing software, such as Photoshop.
11. Utilize Lifestyle Shots
One of the keys to successful product shots is that you must be able to make your customers imagine themselves using your product.
For example, you have a dining table product. In taking pictures, you can create the concept of a family enjoying a meal together using your dining table.
With such a concept, potential customers can imagine themselves and their families using your dining table to enjoy a meal together.
This lifestyle concept is very flexible and you can apply it to almost all types of products.
Those are some creative product photography ideas that you can use to increase your sales. The most important thing about product photography is getting started. Don’t be totally attached, even to the product photography tips described above. Apply one by one each of the ideas above to produce a product photo that fits your vision.
To find inspiration for other creative product photography ideas, you can follow some professional photographers and apply their approach to your next product photography session.
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