Photo products are a huge aspect that you need to think about when trying to convince people to buy your stuff. Online shopping is apparently growing more and more especially during pandemic. Not only you can find almost everything you need with a simple search, online shopping is time efficient, and often economical. The power of an image is hard to ignore, and if you’re not including exceptional images of your products, then you could be losing out on many good sales. No matter who your customers are or what you are selling, high quality of product photography is an important asset for your business that will contribute to your overall branding and success.
Some research from ViSenze says that 62% of generation Z and Millennial consumers want visual search capabilities. Pinterest CEO, Ben Silbermann says: “The future of search will be about pictures rather than keywords”. Instead of searching for words, users can drag or snap a photo of clothes, furniture or home decor, etc, without having to describe what they are looking for in a search box with Google Lens.
Here are five of the numerous reasons that a product photography is important for your business. Check it out.
1. Your Photo Represent your Brand
Low quality, unprofessional photos on your website or social media will communicate the same about your organization and the products and services you offer. Your photos and your website are hugely important when it comes to making a first impression on customers. They can be used to build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, and more.
2. Photo Products are Link to Your SEO
The images on your website, including photo products, can contribute to your SEO. Optimizing your product images and photos for search engines is a great way to gain interested customers for your products. No matter how amazing your products are, taking compelling photos of your products is critical to succeed. You have to bear in mind that buyers can’t touch or hold your products in their hands, they only have the photos.
3. Make the Most of Your Marketing Strategies
Quality e-commerce photos do more than just sell products and represent your brand. They can help to expand your reach and bring in new audiences. For starters, photos can be used across platforms, creating consistent messaging on your website, in advertising, and on social media accounts. Good photos can increase engagement and sharing, essentially crowdsourcing your marketing efforts. This level of audience participation can expand your reach without any additional effort or expense on your part
Read also: 4 Digital Marketing Trends Forecast on 2021
4. Building The Uniqueness of Your Brand
76% of product photos are on white backgrounds. This means if you’re looking to build a unique brand, there’s room to use bright colors, prints, or lifestyle settings to help display your products in an attractive and exciting setting. Just remember, if you want to sell on marketplaces, white’s unavoidable. In Dropicts, with Retouch Background Services in professional photo retouching services we can change your photo more attractive and better quality.
5. Choosing the Product Photographer
Look for a photographer who is happy to show you plenty of examples of their previous work, this will give you an idea of what they are capable of. You might like to consider a company who can offer you 360-degree photography as well, as this will give you the opportunity to really show off your products to their full advantage. Sometimes there is an issue of finding the right one for your requirements. Whether you can hire a third-part such as photographer, agency, or product image editing services. You should know what’s the best for your brands and choose wisely.
Good product photography can mean the difference between that potential customer choosing your product or one from a competitor, and if you think that hiring a product photography business or using professional photo editing services is too expensive, you are going in the wrong direction, this can actually save you money in the long run. Make sure the images are blur, noise and pixelation free. So, never underestimate how powerful a tool the work of a good product photographer can be to your business.
Don’t forget to elevate your product photos for your businesses by using product image editing services and professional photo retouching services, all available at Dropicts.