Whether you realize it or not, customer service plays a major role in most of the purchase your customer make. While brand equity and familiarity often play a role, it often comes down to how fast you’ll get the product, what support it comes with and how comfortable you are with the brand. Each of these aspects falls under customer service and indicates the importance of selling customer service to customers instead of just products or services.
How can your customer came back to you? Besides your price is cheap, you have a luxurious value on your customer’s mind, you have a great product quality and a user-friendly product. Of course, it’s a customer service part to make your customers satisfied with your great business.
First thing first, between your products or services is great and you put a different value from your competitors, you have to understanding your customer making decision process. First of all, they would recognize that they have a problem, then they will searching for information. Not only that, they will evaluating any alternatives that relevant to your business. If they have convinced with their choice, they will choose your product or the worst part, your competitor’s product.
If you understand that, it’ll helps you craft the right content types for your marketing efforts that will help answer your customer questions and solves their problems. Here are a few tips to help you improve the way you interact with customers through your online storefront:
1. Actively asking for feedback
Make asking for feedback as a habit. Sometimes it might not always be positive, but it’s always helpful to know what your customers think about your brand, business, products, and service.
2. Be clear and efficient
To avoid any conflict, providing detailed information such as shipping and return policies, warranties, guarantees, and other information could affect your customer’s experience.
3. Search-site quality
Many of your customers will judge you with your site quality. To keep a prospective customer happy and make them as a shopper, you should invest heavily in high-quality site search
functionality. This will help to keep customers satisfied and you will avoid unnecessary interactions that waste your time.
4. Provide valuable follow-up
Instead of sending a lazy promotions months later after your customer purchase, it will be better if you shoot out to a valuable deals and offers for them. Additionally, good deals show that you care enough about keeping them as a customer.
5. Use social media as customer service tools
Nowadays, people are likely to use social media for searching information, besides for entertainment purpose. You can use your social media as a tools for customer service too. It’ll make your customer easier to reach you when they need a favor.
Customer service is a critical part of the marketing efforts. Make sure you’re having an incredible customer service which differentiate you from competitors. Besides excellent products, customer service is one of the reasons why people choose us in the first place, and for sure, it’s the main reason for people to keep coming back.