“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.” – Ian Schafer.
Based on that quote, do you ever wonder how big the digital marketing industry in the future? Or at least, what will be happening next year? On this page, we’ll invite you to our time capsule and doing time travel to the future. Some must be unpredictable, but some must be exercised from what exists now. If we talk about the concept, it would be a million way to be covered. Also the platform. But, here we compile some of the trend forecasting that will be happening on digital marketing trends industry. List is down there, fellas!
Digital Marketing Strategy Trends on 2021
1. Deep Integration from Social Media Companies.
As we know, some of apps or platform, such as Instagram, Pinterest and even Tinder, are able to be signed in and share data with Facebook Account as the third party service. Linked In is now also available to some apps and platform. In the future, this system will be one of the way for digital business, even marketing. This system helps providing better services for smaller websites and apps by share more user data with their audiences and create a more seamless experience across third-party apps.
2. Live Video Will Be On The Trend List.
It’s now at the era that many social media companies decide to provide live video feature on their platform. In 2016, more than 80% of internet users watched more live video than the year prior—likely due to the rise of more modern streaming services. And it’s growing and growing time by time. It brings up the engagement, build action more and of course motion visual is never wrong. That’s why television could be the mega industry for a long time.
3. Chatbots is Your Friend.
Incoming social messages to your brand need a response. Because our market need to be responded soon and there will be thousand things to be responded, you need Chatbots to help you serving what they need or at least make them know the basic. This system will be still on the trend and would go to advance level of interest. Chatbots will be upgraded, based on what the companies need and how their market need to be responded. Well, service is the best marketing.
4. Voice Search
With the advance in technology, nowadays people are doing search by voice, or voice search. Artificial Intelligence, like Siri and Alexa, allows people to search for audio content. Adopting voice search is not only about acknowledging new technology but also creating better user experience.
Voice search is also not only about increasing sales. A better way to use voice search is to give customers a new and unique experience that can serve to promote a brand even further.
5. Email Marketing
Email marketing may be as old as the digital marketing world. Before, email marketing is usually done by adding links to the body of email that will direct users to a product or landing page. Today, with the advance of technology, email marketing has gone through a big change.
Today, some email marketing service providers can make customers shop directly from their email inbox. The appearance and features in the emails sent have now been able to simulate the features and appearance of the actual website or application. So, customers will have a similar shopping experience right from their inbox.
6. Google Ads
When it comes to search engines, Google is the name that definitely comes to mind first. As a digital marketer, you must understand Google Ads to take advantage of this most popular search engine.
Google Ads is one of the digital marketing strategies that will never go out of style. With the increasing number of users of this search engine, this strategy will be more effective for you to use.
Google Ads itself has now introduced the Smart Bidding system. This system will allow you to better understand the characteristics of the people you are attracted to; starting from the location, the type of device used, the time when opening ads, and so on.
With the increasingly segmented market in the digital marketing era, digital marketers can no longer speak the same way to everyone. You can’t now get a young man’s attention by using a way to attract an elderly customer.
Personalization is an attempt to talk to people who can be trusted by each market segment. You’ll need to build a few examples of personality and speech styles for each of your needs.
Apart from personality, you can also get people to customize the products they order. Offer items according to their needs. You can use Machine Learning to learn about each customer’s needs and make recommendations based on your findings.
8. Video Marketing
With the rise of social media and digital platforms, video has become a part of our daily life. It is almost hard to imagine someone that has spent his/her day without even watching videos once. This is what makes video marketing become one of the latest digital marketing trends that will stay for long.
Video marketing has allowed digital marketers to shift from boring, long, and tedious long form of advertising. This is especially true with the surge of mobile-device use. With a small screen, a long form of advertising has increasingly difficult to read.
However, with video marketing, digital marketers can include all the information they want people to know about their product to fit the screen size of mobile phone with a video. Video marketing can also be integrated with website and other social media platforms that can help marketers to build their brand better.
9. User-Generated Content (UGC)
The best way to increase customer engagement is to include customers in every piece of content you create. This digital marketing trend, called User-Generated Content or UGC, can be packaged in the form of blogs, comments, videos, or pictures of your customer submissions.
This digital marketing strategy is perfect for those of you who are targeting generation Z and millennials. Both generations are quite well versed in social media and would love to have them included and featured in your content.
10. Conversational Marketing
With the presence of Chatbots, it has become increasingly clear that the next digital marketing trend is conversational marketing. Customers want to be able to contact the company anytime and anywhere and get answers to their questions as soon as possible.
This digital marketing strategy is cross-platform. This means that you must be present on each platform of your customer’s choice. The purpose of this digital marketing strategy is not only to increase sales figures, but also to increase customer loyalty and brand awareness.
11. Interactive Content
Interactive content is probably the latest digital marketing trends that grows the fastest. In 2021, we are witnessing the shift from text-based content towards a more dynamic type of content. People does not want marketers to tell what their products are about; they want to engage with it directly. Interactive content includes content like quizzes, augmented reality ads, and 360-degree videos.
12. Artificial Intelligence
Digital marketing has made the market even more segmented. Marketers must be more precise and precise in targeting their target consumers.
This is complicated by the nature of the internet itself. The number of users who are massive and unstructured makes digital marketers have to spend a lot of time understanding all the existing data. Worse yet, marketers’ analysis is not always correct.
To help analyze large amounts of data, digital marketers are now turning to Machine Learning and Artificial Intelligence. This is not without reason. Both technologies have proven that they now have better capabilities than humans in the field of data processing and analysis.
The use of Machine Learning and Artificial Intelligence can help digital marketers to better segment their market which leads to the creation of an appropriate digital marketing strategy.
13. Visual Search
Other than voice search, people are doing visual searches more than ever. This is especially true for products like fashion, art, home furniture, and beauty products. The rise of web pages like Pinterest and Google Lens, allow people to search for related products faster. Visual search results also provides a real life examples that can stimulate people to buy the product. Digital marketers can utilize visual search to present their product it the best light possible to the customers.
14. Influencer Marketing
Let’s say “OMG, nothing different?”. Yap, the answer is social media influencers get the on the high list of marketing tools. Talking about building trust, influencer always be the best weapon for us to build thought that we want them to think. Especially if they know that the statement comes from someone they believe.
Those are some of the digital marketing trends in 2021. Digital marketing trends will always change quickly along with the development of the technology that enables them. To survive in the business world, you will inevitably have to accept technological developments and follow your customers to live in a digital marketing ecosystem.
Whichever digital marketing technique you choose, reputation is the key. As a professional photo retouching services, you can go check our blog about Key Opinion Leader if you wanna know better about pick the influencer.