Color Choosing for Product Photography: What Is the Perfect Background Color?

color background

The background is an essential thing in photography. Before you take a picture, you should make sure the background is in the right color for your image. In this article, we will guide you to choose the perfect color background.

Why is Choosing Color Background Important?

A color background matters because color determines how an ordinary product stands out on a page. The message you want to convey to your customers will determine the background of your product photos.

Choosing the right one will help establish your brand identity, differentiate your product from the competition, and help your customers evaluate your product efficiently.

What Is the Perfect Color Background?

When colors are essential to your photos, what is the perfect background for your image? For several reasons, a white background is the most common background color for product photography.

These are the benefits of using white background :

  • Easy to use even for learners, as it works with most products
  • Enable distraction-free product presentations.
  • This allows your photos to be used on many websites.

Tips to Choose the Best Color Background for Your Photos

The white background is the safe color for your picture, but it may look too common. So, you can use any other background based on these considerations.

1. Model

More than half of the top fashion websites use people in their product photography. They use a combination of essential background and lifestyle product photography. Models help to enhance further your product photography by showing you what they look like in real life.

Remember, models play an essential role in making your products stand out. Spend time with your team and photographer to consider how the model’s hair, clothing, and skin tone
complement the background color and make your product stand out. If possible, decide in advance who the model will be and what background color to use.

2. Lighting

Remember the importance of lighting since it complements your photos. Adequate lighting can often separate a “so-so” product shoot. Make sure whether your desired location has natural light or not. Or if you choose to rely heavily on flash and indoor lighting.

If you’re shooting outdoors, don’t forget to consider the weather, as it can significantly affect the overall lighting. Having a backup location is an excellent way to prepare for the unexpected.

3. Colors that Complement your Brand

Remember that to get the most out of your product photography. It should complement your brand’s colors. Avoid a collection of background colors that don’t match your branding.

You can use any color that is related to your brand colors. But you should make sure it matches perfectly when you edit the picture.

4. Where Will Your Product be Displayed?

It would help if you thought about your photo background and then chose a suitable platform background. Your product should look great on your website and other platforms, such as social media.

6. Background by photo editing

Photo editing and post-production are essential to any photo. However, in product photography, image editing can create a big difference.

Professional photo editing services such as Dropicts, are available online to help you to edit any of your photo products. Such photo services offer excellent service at affordable
prices. Check out Dropicts now!

Color Recommendation for Your Photos

There is some color background that you can consider using in your picture. Here they are!

1. Light Color

If you don’t want to use a white background, it’s usually best to use a light background unless you have a particular mood or wish to match your customer’s brand colors, such as beige, pale pink, blue, and yellow.

Light background colors work well in ads that aim to draw attention to the company. It advertises better rather than highlighting only a single product. But with suitable composition, the development and background work well together.

You can use a background removal service to change your random background on the photos.

2. Solid Color

No matter what background color you’re working with, it’s usually best to avoid too scattered backgrounds. Solid colors are generally best to ensure the focus is on the product, not the background. Products can get lost in a very noisy background, defeating the purpose of product photography.

3. Play with All Colors

Sometimes you want to be a little more creative with your product photography, so don’t feel like you always have to use a white or solid color background.

If you have time to experiment with unique product photography background ideas, here are some background suggestions:

  • Old, gritty baking sheets – are usually less reflective than new pans
  • Painted blocks – viral in cosmetics
  • Newspaper – a good budget option
  • Paper Colored – mix some colors
  • Black sand – a unique twist on the black background of jewelry
  • Carpet – easily replaceable using a small carpet
  • Green – great background for natural health and beauty products
  • Liquid – Splashes and waves are a popular drink and a nice touch
  • Replica Surfaces – Interchangeable “replica” surfaces like this (Amazon) create backgrounds on the fly.

So, What is Your Favorite Background Color?

So that’s all about background colors for your photo, especially for photo products. Which one do you like or want to try on your picture? Pick the best color that comes to your mind. If your background photo is imperfect, you can use a photo color correction service to get the perfect background color.


  • What color is the background color?
    Background colors are most often represented in the form of RGB triplets or hexadecimal codes. The resulting three separate number pairs represent different color values ​​in the RGB spectrum. What color of the background is depends on what the user wants.
  • Is a white background good for your eyes?
    The contrast between the text and background is most important—the higher the difference, the better. Dark text on a white background wins here, except for light-sensitive or visually impaired people. A dark background is ideal for such people.
  • What is the RGB background color?
    RGB (red, green, and blue) refers to a system representing the colors used on a digital display screen. Red, green and blue can be combined in various proportions to obtain any color in the visible spectrum. Background color values ​​can be expressed using RGB(255,255,255), RGB(0,0,0), and RGB(255,0,0).
  • Why do people use black backgrounds?
    A black background is effective and powerful. Black is a color with low-energy and it is good for absorbing all light. It helps to have enough glare-free “white space” on the big screen. This is especially important for large public presentations with 300ft screens.

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