What is 360 Product Photography? The Beginner’s Guide!

360 product photography

One of the drawbacks of promoting a product online is that people can’t feel the sensation of it. They often only see the product photos and its specifications.

It seems not enough to build the imagination of the potential customers to buy or book your product or services and 360 product photography is one of the effective solutions. You can even create a 360 degree view by yourself.

Check the steps to create a DIY 360 degrees view photo below.

Pick the Best Camera

Making a 360-degree view photo is not as complicated as you can imagine. You can use all types of cameras. One thing to ensure is that the camera has a manual mode.

The manual mode feature is crucial because the camera settings need to remain in the 360 degrees view shoot. A specific camera, such as Canon Rebel T2i is perfect for creating this project. The result will be outstanding and close to the real thing with an f/1.8 lens.

Use a Tripod

You have to ensure that the camera is stable during the process. It prevents blur photo results that reduce the quality of the 360 degrees view photo. Instead of using your hand to hold the camera, you should put it on a tripod. Tripod also keeps the camera still when you shoot a 360-degree view of your product.

Prepare the Lighting

Just like taking a picture of regular photos, you still have to prepare lighting in applying 360 product photography. In this case, you should focus on two different lightings, which are strobe and continuous lights.

The strobe light has a bright flash. The function is to create a fraction in a second. Imagine that you see a lightning bolt. It is similar to a strobe light. The continuous light is the light that will stay on during the process. For a beginner photographer, two 200-watt lamps and one 150-watt lamp are enough to get a good 360-degree view photo.

360 Degrees Turntable

How to take a 360-degree photo with your equipment and device? The secret is a 360-degree turntable. Put a rotating turntable with circular plexiglass. This table helps to turn your product to get all angles that you need in the making of a 360-degree photo.

Use A Piece of Paper

You also need to prepare a piece of paper. The function of the paper is for the background of the photo. Ensure that the size of the paper is bigger and wider than the product and the property. You will use it to cover the back part of the set to get a perfect photo.

Prepare A Wired Remote Shutter Release

One of the success keys in creating a 360-degree photo is the position of the camera. Your camera should stay still in its position during the process.

If your camera moves a bit from the actual position, the process fails. It means you have to start the process over again. Supporting the camera with a wired remote shutter release is a solution to keep your camera steady and stable.

Set Up Your Studio

You don’t need to have a big studio only to create 360-degree product photography. A small room is enough to start this DIY photography project.
The most important thing is ensuring that all the lights in the room are off. You even have to close the windows with natural light coming in.

Set Up the Background

When the studio is ready, set up the background. Take a piece of paper you have prepared before, spring clips, and a cardboard box. Half of the paper will be the surface and another half will be the background. Use clips to hold the paper on the cardboard box.

Put the Turntable

Next step, put the turntable on the top of the paper and the object you want to shoot on it. Ensure that the position of the turntable and object is on the center of the paper.

Take A Picture

You are ready to take pictures of the object now. The first thing to do is to turn off the image stabilization if the camera has it. This feature can make the photos blurry. You also have to switch off the Auto White Balance or the AWB.

Turning off this feature keeps the color of your product stable. Afterwards, set the camera ISO. The ideal ISO for a 360-degree view photo is 100. The higher the ISO value, the faster the camera can absorb light.

Setting the ISO on 100 will make the photos look crisp and interesting to see. Even if you don’t know about ISO, you still have to set it at the last 100. Never use the Auto ISO feature because you should keep the setting the same for every shot.

Remember to set your camera to manual mode. Indeed, a manual mode camera will keep the setting the same until you replace it. Turn on only all the lighting for this project.

Start to shoot the object and observe the result. If it is too bright, move the light further away. Take another shot if you think that the result is perfect. Take pictures from all angles by moving the turntable clockwise.

Edit the Images

The editing you should do in this project is known as batch editing. Photoshop is one of the recommended editing programs you can use to finish this project. And that’s it! Your first 360-degree view photo is ready.

Preparing the equipment for a 360-degree view photo-making can be so complicated if it is your first time. Instead of wasting time without a good result, you can hire a professional 360 product photography editing service, such as Dropicts.

You only have to send all the requirements to the 360-product photography and photo editing services and let Dropicts team do the rest to finish the project. Soon, you can promote your 360-degree view photo and attract more potential customers.

This trick is the simplest and fastest option if you want to use the photo right away. Then, you can start to learn how to create a good 360-degree view photo by yourself.

[email protected]

We are very happy be able to help you enhance your product image for your e-commerce site. We would like to see your e-commerce store looks beautiful and professional. For more product image optimization be sure to follow us and stay tuned to our latest article.