Product images are the foundation of successful e-commerce. In today’s digital era, your customers cannot touch or feel the products. That’s why clear, attractive, and professional product images are the key to building trust, increasing engagement, and boosting sales.
So, in this article, we’ll explore the importance of product images, the different types of e-commerce product images, and practical tips on how to create stunning visuals for your online store.
Someone once said, “A picture can express more than a thousand words,” and it also applies to a product photo. It can describe many things about your product. Product photos are essential tools to promote and sell your product. The great photos of your product can build customer trust and improve the experience.
As ergonode.com says, 87,6% of their respondents considered product photos the central element of their shopping experience. Seeing high-quality product photos, with good lighting, and pretty features are more attractive for customers.
When you shop on an e-commerce site, you can’t touch the products and ensure the quality. Because of this, it is essential to provide a good experience for your customers with an eye-catching photo product.
The primary aim of a photo product is to convey what your product is and how it works. There are five product images to encourage customers to visit your website and buy your product.
This product image should appear large, bold, and visually dominant. Imagine how your favorite superhero solves crimes and addresses problems in the city. Here, your product should be a ‘hero’ and looks like it has a lot of benefits.
That’s why hero product photography looks strong, significant, and dominant. To make this photograph, you can combine the visual features of your product with engaging words or text to drive people to find out more about your product.
A lifestyle product image is one of the popular product photos made for promoting a product. Usually, this type of photography is used for fashion or household goods. The purpose of lifestyle photography is to demonstrate how your product should be used daily.
You may have seen this typical product photo with a plain white background, which causes customers to focus on the product with minimal distractions. Simple product images fit almost all products on e-commerce sites.
This relatively new way of presenting products allows customers to pan or rotate images to get a complete picture of the product and create a more immersive experience.
A 360-degree image is created by combining software with a series of panoramic photos to form an endless circle around the point of capture. These photos are famous for displaying furniture, appliances, and shoes.
GIFs and videos are a great way to show your product in action and provide visual clarity to your users. It also enables a more immersive experience and encourages user interaction with your product.
GIFs and videos are also statistically proven to increase sales. A one-minute video is equivalent to 1.8 million words, and 84% of consumers are more likely to place an order after watching a product video.
It is easy to make simple product images by yourself. Prepare the necessary equipment, including a camera, tripod, white background, and lighting. Check these step by step to take your photo product.
Set your camera, use a white background, and adjust the lighting. Adjust all of your equipment to fit where you took your photo. If you think it is too simple, you can put some dry flowers on your white background. You can also change your location as long as the color tone still fits with your product.
Set up your product in front of the camera. If you have extra setup decorations, arrange them according to your liking. Add some lighting if it is needed.
Take as many pictures of your product as you can. Try a different angle or arrangement of your product. You’ll be able to decide which one you want to display on your e-commerce site later.
The last step is to evaluate and edit your photos. Pick the best picture and give it simple editing like adjusting the brightness, contrast, filter, and effect. You can use a photo editing service to learn how to edit your product photos. Now, you can easily find many e-commerce photo editing services on the internet.
That’s all about product images. It’s easy to take a photo product, and we are sure you can take your product photos yourself. But, we understand not everyone can edit their product photos because of their limited skill and time.
So, we recommend you to edit your product photos with Dropicts. It is an online photo editing service with an affordable price.
Avoid cluttering and distracting images with too many elements. Remember that your goal is to promote your product. Keep the background simple with a single color, two colors, or a subtle pattern. Make sure your photos do not contain irrelevant or non-value-added content.
When styling your product, you should place props naturally and add layers or stack props for an extra look.
White is the most common and safest background color to choose. White keeps the background clean and focuses more on the product.
Yes. White is the most continuous and looks excellent in various colors and styles. A white background is ideal if you want to showcase your product with minimal distractions.
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