This is How to Increase Sales with Drop Shadow on Product Images

A product image is essential for every seller, especially those who sell them through online platforms. However, not every seller knows how to take a perfect photo. Therefore, this article will discuss a drop shadow, a technique that can make your product stand out and attract customers. So, are you ready to dig in?

What is Drop Shadow?

This technique is famous for creating the effect of direct sunlight shadows in a photo. It simply makes a product float on a plain background. This effect is subtle but may add depth to your product.

Customers typically spend little time examining a product image. However, with this natural-looking effect, the picture appears more realistic than usual. Not only can it attract customers, but the drop shadow technique also gives a realistic effect to product images.

How to Drop Shadow an Image

Now, you may be curious about how to do the technique. If you want to learn about it, please ensure you have a Photoshop application installed on your computer or another device. Start Photoshop and do the steps below!

1. Open an Image and Draw a Path

First, open your product image by clicking the File menu. Remember that the image must be high quality so that you can produce a more natural picture. After that, make sure the image is placed in the center of the display.

Then, select a pen tool from the left-hand toolbar to draw a path. Try your best to draw a thorough line from the object’s perimeter. Once the draw finishes, remove the background from the product image.

2. Duplicate The Layer

The next step to drop a shadow on an image is to duplicate the layer through the layer panel on the right side of the Photoshop window. You can copy it by right-clicking the mouse on the tool.

Then, differentiate between the two layers by assigning a name to each: Shadow and Background. Remember that you must not make a mistake at this step, or you will have to redo it from the beginning. If you think the method is too complicated, you can always ask for help with e-Commerce photo editing services.

3. Use the Transform Tool to Make a Shadow

Now, let’s use a transform tool by selecting the shadow layer to create the shadow. In this process, you will choose a Distort menu by right-clicking the mouse. Afterward, drag the transformed image to your preferred angle against the light source of your object.

You can drag it to the right if the light is on the left and vice versa. Next, double-click the shadow layer and select the Gradient overlay menu. This process will transform the image into a realistic shadow.

4. Convert The Layer

The next step in creating a drop shadow is to convert the layer by selecting ‘Convert to Smart Object’. After that, check the Layer Panel to find the Blend Mode, and then select the Multiply option from the menu. It will immediately blend both panels and combine them.

5. Choose a Filter

Then, find the Filter menu and select Blur. Then, scroll down to choose Gaussian Blur and check the pixel radius. In this step, you will be able to see the product image clearly.

The different resolutions of all images will allow you to experiment with the shadow effect. As a seller, you can try various filters to find the one that best attracts your customers.

6. Adjust The Shadow

Now, you need to change the shape of the shadow. Try to determine where the light comes from so that the shadow is positioned at a suitable angle.

If you make a mistake, do not worry because you can correct it by adjusting the image. So, give it a try and make more effort to achieve a natural and realistic look with a subtle shadow.

7. Final Touch

Lastly, use a brush tool to refine the shadow. Try to set the opacity, size, and flow to make it compatible with the product image. Once you think the result is enough, you can stop the steps. And that’s it!

Do Drop Shadow to Increase Sales!

Selling a product is challenging because you cannot just upload an ordinary image to the platform. By applying the drop shadow effect, your customer will find the image more attractive due to the natural and realistic look.

You can adjust it yourself using the Photoshop application. If you don’t have editing skills, no worries – Dropicts is ready to help with your product image. Visit the website, select the service you want to order, and the team will make it right for you.

FAQ

• What is the function of a drop shadow?

To create more depth, to enhance your product image, to improve the image quality, and to give a more realistic look.

• What is the recommended application for drop shadow?

Photoshop is recommended because it has a free trial and is beginner-friendly. Beginners can also practice implementing this editing technique with this software.

• Is the application for drop shadow paid?

For first-time users, you will receive a free trial. However, after the limitation period ends, you need to pay a premium subscription to enhance the tool. If you find it pricey, photo editing services will be a great help.

• What kind of object can use the technique?

You can apply this technique to all product images, including those for home improvement tools, fashion items, accessories, and even food and beverages.

Image Source :

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