Since we know that your brand is one of the 375 million active users on Instagram, the content we will share here should be of interest to you. As we know that Instagram is one of the social media platforms with visual-based content, having an aesthetic Instagram feed is more than a pride, it’s also a marketing. The function is the same as the store, it’s helping you to display your product, but will you stay in a basic-dirty-messy store for spending shopping time? We don’t think so. So, gorgeous feed equals to gorgeous store to make your customer stay longer and boost their mood for shopping.
But, is it hard to manage our feed to stay beautiful? The answer is… yes. Indeed. There are many things you need to think of. There are many ways you need to run. But, here’s Dropicts’ compilation of 4 ways to make your Instagram feed way more aesthetic. Let’s get to the list!
A mood board is an easy and creative method of putting visual details together into a beautiful and cohesive vision. Taken from the interior design and fashion worlds, it’s a perfect place to experiment with color schemes. In social media, it’s also helping you to guide you to choose what kind of picture you have to take, what kind of design you need to make, etc. It contains a collage consisting of images, text, and samples of objects in a composition. It also helps you to control the color and make sure your feed is consistent in the visual aspect.
After choosing your mood board and color palette, something that can help you to curate your Instagram feed is getting a consistent approach to editing your photos. It doesn’t mean you just have to choose one filter only, but limiting yourself to a few helps you stick to your chosen aesthetic. Start seeing another aesthetic account to choose the ambiance of the photograph, and try to edit it with some apps like VSCO, Snapseed, etc. Start experimenting now!
Read also: How to Change Background Color on Instagram Story
Since we understand that this kind of thing is proposed to increase your product’s customer comfort, you still need to make your product look stunning, too. Control your photo editing, don’t let the color of the product change. Keep things simple and exercise restraint with filters and editing. Once again, mind your product way more than the feed. It sounds harder, right? No need to worry, leave the rest of the product image editing to Dropicts!
Becoming an Instagram feed with a ‘theme’ is defining a certain photography and editing style that can help us create a strong aesthetic. No matter the style, such as ‘feminine’, ‘colorful and bold’, or even ‘dark and moody’. Try photo shooting in similar lighting each time, so that your photos have a similar amount of brightness and shadow. Keep experimenting with other editing and composition. Shoot from clean to messy look. Until you find your style, until you get your strong aesthetic theme. Keep exercising!
Read also: How to Edit Instagram Photos
So, there are 4 tips you can use to make your Instagram feed way more shoppable and aesthetic. Good luck with trying, and send our love to your customer!
Images Courtesy:
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