The ecommerce industry has seen a huge boom lately. Average worldwide consumers in urban areas with internet access prefer buying their desired products online instead of visiting brick-and-mortar outlets, as it costs them valuable time.
Moreover, searching for products online allows them to compare products in terms of quality, rating, and above all, pricing. This comparison allows them to get the best deal. Hence, a lot of consumers have turned to online shopping.
This rising demand for the ecommerce industry made it one of the fastest-growing industries, with almost a 50% increase till 2025, pushing its expected worldwide revenue to $7.5 trillion. At the same time, major ecommerce platforms played a huge role in the growth of the ecommerce industry. You can’t overlook the part played by individual ecommerce stores. According to recent stats, there are over 26 million ecommerce sites on the web, which pretty much reflects how much popularity this industry enjoys.
This huge number of ecommerce websites working worldwide also refers to the fierce competition every website faces.
Ecommerce stores must focus on several elements to stand out, make target consumers aware of their presence, and entice them to purchase. One of these essential elements is imagery. By imagery, we don’t mean average photos of low quality that we often see on other websites, especially blogs. The images published on ecommerce stores should be of high quality.
Overlooking the importance of high-quality images for your ecommerce store may lead to failure in staying ahead of the curve. You need high-quality images on your ecommerce site for many reasons.
We will discuss a few of them here. Read on to learn more.
Represent Your Business
Whenever consumers visit your website to buy a product or perhaps get details about it to make up their minds, they first look for product images. Any other thing related to your product, such as the description or the reviews given by consumers who have already purchased particular products, will be of secondary importance to them. Hence, images act as the target audience’s first impression of your products, services, or business.
The better images look, the better will be the first impression. However, it doesn’t mean you have to upload photos with larger file sizes, significantly slowing the page loading speed of your ecommerce website. A slow page loading speed means losing valuable consumers and prospects before you give them your first impression. Hence, you must take the help of an efficient online image compressor that significantly reduces the file size of images without compromising their quality.
Give Necessary Details
Writing product descriptions is a must in ecommerce. However, it is also worth mentioning that consumers who come to buy a product online don’t usually pay much attention to it. They prefer seeing the images of products. Although they can’t feel, touch, or smell products through pictures like they do while shopping from a brick-and-mortar outlet, still images give them a great idea about the product. They get to know the product’s nature, texture, and size through photos.
If you have posted pictures of people using your product, it will work even better as prospects will get the idea of how a particular product looks practically. However, to make people get the right information from the images posted on your ecommerce website, you have to ensure high-quality images but not at the expense of page loading speed.
Therefore, ensure high-quality images with reduced file size through an image compressor.
Enhanced Conversions
High-quality images are highly important for ecommerce stores when it comes to conversions. Users purchase a product from an ecommerce store based on their experience. Images can play a crucial role in improving users’ overall experience on any ecommerce website. If customers don’t face any trouble viewing the product images and everything about the product is right in front of them, they are more likely to follow the suggested action.
As mentioned earlier, images play a key part in helping consumers determine the quality, texture, nature, colors, and size of the products; all these things can help them make up their minds regarding a purchase. According to stats, the conversion rate of an average ecommerce could be just around 2.50%, but websites with high-quality images can achieve conversion rates higher than 9%. The reason behind this phenomenon is the optimum user experience which leads to a significant boom in the conversion rate.
Reduce the Return Rate
The problem many ecommerce stores face is a considerable return rate. It usually happens when customers purchase a product based on the images shown on an ecommerce website. However, when the product is delivered to the consumers, it differs considerably from the one shown in the images. This phenomenon leads to disappointed and dissatisfied consumers who often return products. Such consumers usually don’t buy anything from the store again and leave a bad review.
The best way to avoid such a scenario is to ensure high-quality images. These images should reflect the realistic size, nature, and colour of the product so that users who order a product from your store based on the appearance of products get the right merchandise delivered to their homes. Hence, high-quality images are necessary to help you reduce the return rate. Otherwise, you may end up disappointing valuable consumers.
In the End
Images play a key part in making a website engaging for the target audience. However, images have become essential for ecommerce websites to ensure optimum user experience, professional brand perception, and a higher conversion rate. Overlooking the importance of high-quality images means limiting the odds of better online business yourself.
We have discussed a few logical reasons that help you understand the importance of high-quality images for your ecommerce website. Hopefully, you will have a lot to take away from this article. Pay attention to the presence of high-quality images on your ecommerce store to improve your sales and earn greater revenue. We wish you luck with your business!
Image source: https://supplychaindigital.com/
