Here at Dropicts, we always believe that product presentation or an edited product image is what really sells to your customers. But that doesn’t mean that an ecommerce business owner can overlook the importance of words or product descriptions.
In fact, product descriptions are pretty much the next best weapon after a nicely edited product image that can really speak to your audience. It’s very customary for a prospective user who is looking to buy to dig more information in the same page where the product photo is displayed.
Consequently, product descriptions become the subsequent essential feature that you have to put efforts into. There are certain techniques involved of course, but knowing the basic tips to get your product descriptions that reach out to customers is always a good idea. So, let’s get started on writing effective product descriptions below :
1. Uniqueness sells
While providing the usual information is great, offering a fresh perspective on things can really shake things up. Avoid immediately fall into the usual “copy-paste” from first source, instead make your own creative copy.
Increase the value of your product by writing unique product descriptions that are more likely to give different insight to your customers. For example , writing why a certain product can fit a customer is much more interesting than giving out the usual details of its feature.
2. Be Customer-Oriented
Write in the language of your target-market. The best way to do this is by thinking about an ideal buyer before you start writing product descriptions. This way, you can aim to make the product descriptions sound more appealing, relevant, and persuasive. That’s why it is important to know your customer demographics, thus you’ll be able to talk to them the way their peers are.
3. Features Vs Benefits
Needless to say, a product feature is the information that you will need to state in the product descriptions. A product feature involves sizing, color, material, and other explanations that help a customer understand the physical or appearance of a product better.
While the features are important, it is the benefits that will go all the way to the cart checkout. Benefits are how the certain products can help the life of your customers, what advantages the products possess, and the ways those products will make a difference to the customers. For example, when you say that “ this jacket provides comfort and extra warmth during the cold season”, it gives better idea than just leaving it out at certain materials, such as tweed.
4. Make it attention-grabbing
The attention span of internet users are really short. You have to write in a way that really makes it easy to scan and understand. To write effective product descriptions that are attention grabbing, try playing with font sizes, colors, and even the paragraph placement. Separate headlines and use pointers or bulleted numbers to list down things you want to say.
5. Accentuate the positive, avoid the negative
In business, positive meanings are most valued while negative ones usually are avoided. Be skillful with your word choices and avoid using too much superlatives, unless you also provide supporting facts.
6. Be more SEO-friendly
Product descriptions are meant for users as a guidance, and less for search engine rank. However, if you know your way around them, it is still possible to make your product descriptions more SEO friendly.
To start, you can write a piece of product descriptions for your target audience. Then, you can start writing several keywords separately. Compare your 2 notes and see how you can incorporate those keywords into your first product descriptions. Remember to always prioritize on the flow of the sentence with ease.
Overall, write with a mission to provide the best content to your customers based on their point of views. Play with words, make it light yet purposeful. So at the end of the day, you have a product writing that really makes for an effective product descriptions and boosts sales.
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