Like all the basics of ecommerce business, the picture quality determines the sales. Product image is the lifeline to any sustainable ecommerce business as the better your image quality, the better chance the online purchase is going to follow through
This of course is only logical. Customers can only be convinced by visual appearance of a product, so presentation is crucial. The details and quality that you are able to highlight in your product image can be defining point before the user makes any payment confirmation.
For that reason, there’s every reason to practice on your photography skills, especially if you are still running the business largely on yourself. This also means you want to do thing as cost-effectively as possible. When that is the case, a DIY product photography can get you started to some amazing results, if you know the way.
We have already posted a more thorough DIY product photography guide in our blog, so here are a few more budget tips to ensuring your DIY product photography works out even more successfully :
1. Invest In The Right Photography Equipment
A camera is your most basic tool, so it is the first thing you’ll need to acquire. If you have some money to spend, then it’s a good idea to invest in a good DSLR camera. There are actually more and more affordable choices of DSLR cameras these days, so you might find one that isn’t as expensive but can work really well for a DIY product photography.
However, your trusty smartphone can also work as an awesome camera. Our previous post will teach you all the how-to’s in easy steps. This way, you can skip the cost of buying a camera and focus on working with what you already have.
2. Know Your Lighting
Like all photo shoots, lighting plays a great part in making or breaking your end results.
While the rule of thumb is to get a proper amount of good lighting, there is actually a difference in lighting setting for different products. For example : the light setting for a dark colored item such as a wine bottle will be different to that of a transparent product.
Get familiar with different light setting in photography to master the correct technique that will result in much more awesome image results. There are a lot of great articles that you can source to gain more knowledge at almost no cost at all.
3. Perfect Your Photography Staging
Staging or arranging your product display is essential before you go in and take the shoot. Keep in mind that your photos should accurately describe your products. The best way to do this is to shoot in different views and angles.
You can also play with different photography techniques when it comes to product sizes. For example : smaller items, such as accessories may benefit from floating technique. Bringing in a human model to present jewelry products is also a good idea to give an expectation in terms of sizes and looks when worn.
On the other hand, when you’re taking a picture of a large item for example furniture. It’s a good idea to stage the photo shoot by placing it in an actual environment so customers get an idea of the size and looks in reality.
4. Great creative with your post production
Many people only focus on the process of product photography and neglecting the importance of what comes afterward : the post production. This means all kinds of image editing or digital alteration that will create flawless photo results.
After you’ve finished shooting, it’s time to consider how you want to approach your editing. If you have the editing skills, then it’s a good idea to do it yourself, especially when you don’t have many images to process.
However, if you have too many RAW files to process within a limited period of time, then it is a better idea to hand the post production work to the people who know it, such as Dropicts.
We know what you are probably thinking right now , “ I just spent hours photographing my own products to cut budget. Why should I waste it on hiring image editors?”. It is exactly that you’ve wasted that much hours on results that still need touch-ups, you don’t want to spend equally long hours in perfecting your shots.
In fact, by putting out only a small amount of your overall budget, working together with a trusted image editing service provider will actually cost you less in the long run. Edited products sell, that’s the fact. The sooner you post up a product picture, the faster it sells.
5. Last but not least, keep practicing
The only way to get better with your photography skills is to keep on practicing. Work hard and it will always pay off in the long run.
Don’t miss out on other articles about photography and post production tips in our blog!